The Advantage of Advertising in Today's Economy

History has proven that companies that maintain or increase their advertising investments in periods of economic down-turns increase their sales and share of market, both during and after the downturn, over their competitors that chose to decrease advertising.

Aggressive advertising in a recession can not only boost sales and market share, but also open a lead on the more timid competition. It can skillfully reposition a product to take advantage of new purchasing concerns, give the image of corporate stability within a chaotic business environment, and give an advertiser the chance to dominate the advertising media.

Maintaining brand recognition should be considered an on-going business investment. The moment it stops it begins to lose power immediately and future sales are in jeopardy. Studies have shown that it takes four to six months to see the results of an advertising program. Cutting back during a down-turn is like throwing away your investment. Maintenance today costs much less than rebuilding tomorrow.

When times are good, you should advertise. When times are bad, you must advertise.

The benefit is clear, when fewer competitors are advertising, the ones that continue or increase their advertising become more visible to the consumer, and that could be you!

Advertise Responsibly

While statistics express the vast opportunities that exist when you advertise in a down market it is also imperative to keep track of your advertising efforts. It is crucial to make sure that you are investing your advertising dollars into the right medium. Choosing The Right Advertising Mediums

Build your Brand During Today's Economy
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